Hallmark Keepsake Ornament Dreambook: A Sneak Peek at the Seasons Most Anticipated Ornaments
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Time to read 4 min
The holiday season is fast approaching, and Hallmark is once again set to dazzle collectors and gift-givers alike with the 2025 Keepsake Ornament Dreambook . This year's collection promises to be one of the most enchanting yet, featuring a blend of timeless traditions and fresh, innovative designs.
1. First in Series: New Traditions Begin Here
Hallmark collectors understand that the "First in Series" ornaments are a signature aspect of the collection, and 2025 brings an array of new series to treasure. One highlight is the "Holiday Heirlooms" series, which launches with a beautiful white porcelain Christmas tree ornament featuring embossed evergreen branches and dazzling 14K gold accents. Crafted by Hallmark Keepsake Artist Terri Steiger, this piece sets a sophisticated tone for a series that aims to enhance holiday decor with timeless charm.
Another delightful addition is the "Cup of Cozy" series, which draws inspiration from warm, festive feelings. The inaugural ornament in this series showcases a gingerbread-themed novelty mug topped with whipped cream and a sprinkle of cinnamon, encapsulating the spirit of cozy winter moments. Future ornaments in this collection will include a cookie and a special detail to add a unique touch.
2. Disney Magic: Classic Characters Embrace New Aventures:
🏰 Disney enthusiasts have plenty to anticipate in the 2025 collection. The Dreambook showcases a wonderful selection of ornaments that highlight cherished characters and scenes. From the enchanting "Disney Princess Live Your Story" interactive musical tabletop decoration to the delightful "Mickey and Minnie Let's Dance!" musical ornament featuring motion, there’s something for every Disney lover. These ornaments not only honor timeless stories but also breathe life into them with light, sound, and movement, making them ideal additions to any collection.
3. Milestones: Honoring Life's Significant Moments
Hallmark upholds its tradition of celebrating important milestones in life. The 2025 collection features ornaments that honor achievements and special events, including graduations and anniversaries. Each piece is crafted to encapsulate the spirit of these occasions, transforming them into enduring memories to be treasured for years ahead.
4. Halloween: A Spooky Season with a Keepsake Flair
Halloween fans will be thrilled with the eerie treasures in the 2025 collection. The Dreambook showcases ornaments that capture the essence of Halloween, featuring everything from haunted houses to cheerful pumpkins. These delightful pieces infuse a sense of whimsy and charm into Halloween decorations, enhancing the festive spirit of the season.
5. Mark Your Calendars: Upcoming Hallmark Keepsake Ornament Events
To ensure you don't miss out on these delightful ornaments, here are the upcoming Hallmark Keepsake Ornament events for 2025:
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Ornament Premiere : July 12–20, 2025
KOC Early Access: July 11, 2025
Description: The first Keepsake Ornament event of the year, featuring over 250 new ornament releases, including new ShowToppers Mini Tree Toppers. Digital Dreambook+2Hallmark OneSite+2Hallmark OneSite+2 Hallmark Corporate+2Hallmark Corporate+2Hallmark OneSite+2
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Ornament Debut : October 11–19, 2025
KOC Early Access: October 10, 2025
Description: The second Keepsake Ornament event of the year, releasing more than 150 new Keepsake Ornaments, including innovative technology and first-in-series releases. Digital Dreambook Hallmark Corporate+1Hallmark Corporate+1
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Holiday Open House : November 7–16, 2025
Description: Celebrate the holiday season with exclusive ornaments, special promotions, and a chance to shop early for the holidays
6. How to Get Your Hands on These Treasures
To ensure you don't miss out on these limited-edition ornaments, consider the following:
Join the Keepsake Ornament Club (KOC) : Members enjoy early access to ornament events, exclusive discounts, and special offers.
Visit Our Stores : Suzanne's Hallmark located in South Burlington, VT or Raymond's Hallmark located in Essex Junction VT.
Shop Online : Starting in July ornaments will be online.
Wishlist : Create a Wishlist and drop off at your local store!
7. What is the Hallmark Dream Book Wishlist?
The Hallmark Dream Book Wishlist is a personal planning tool included in both the printed and digital versions of the Keepsake Ornament Dream Book each year. It allows collectors to:
✅ Browse all the new 2025 Keepsake Ornaments
✅ Select their must-have ornaments
✅ Track their favorites and quantities
✅ Print or email the list for easy shopping
✅ Send to local Hallmark stores that accept wishlist submissions (for early reservation)
It's basically your ultimate ornament shopping assistant—especially useful during Ornament Premiere and Debut events.
8. How the Keepsake Wishlist Works (Online & IN-Store)
🔹 Digital Wishlist (Online)
Visit the Hallmark Dream Book page .
Click “Add to Wishlist” beneath any ornament you love.
Review your full wishlist anytime via your Hallmark.com account.
You can print or email it , and even bring it to your local Gold Crown store for ordering.
🔸 Paper Wishlist (Printed Dream Book)
The physical Dream Book includes a checklist at the back.
Fill in the boxes next to each ornament you want.
Take the completed checklist to a Hallmark Gold Crown store.
Some stores offer pre-order/reservation options so you don’t miss out on limited ornaments.
9. Pro Tips for Your Wishlist
- 💳 Join the Keepsake Ornament Club (KOC) to access early shopping windows and exclusive wishlist tools.
📅 Use the wishlist before events like Ornament Premiere (July) and Ornament Debut (October) to plan purchases in advance.
🧾 Track quantities if you’re gifting or collecting multiples.
🖨️ Printing your list is handy for visiting stores.
10. Why Hallmark Keepsake Ornaments Make the Perfect Gift
Hallmark Keepsake Ornaments are more than just decorations; they're cherished memories in the making. Whether you're celebrating a milestone, indulging in Disney magic, or embracing the spooky season, these ornaments offer something for everyone. Their timeless designs and high-quality craftsmanship ensure they'll be treasured for years to come.
11. Final Thoughts
🧙♀️ The 2025 Hallmark Keepsake Ornament Dreambook is a testament to Hallmark's dedication to creating meaningful and memorable gifts. With a diverse range of ornaments celebrating various themes and milestones, there's something to delight every collector and gift-giver. Mark your calendars for the upcoming events, and don't miss the opportunity to add these enchanting pieces to your collection.
For more information and to explore the full collection, Click Here